Persuading Funders to Support Your Technology Program

The Winning 10

Persuading Funders to Support Your Technology Program

 “The school board is decreasing the tech budget in 2012-13 by 30%!”—This is a universal problem in every school district. And here are some tips on how to overcome a lack in funding in your school! Here is how to identify possible organizations who will fund your technology initiative.

Collaborating for Business Ideas

“Ask and you shall receive”

Over the past 3 years, Digital Wish implemented an intensive 1:1 computing program in 27 schools. During that time Digital Wish surveyed 242 educators/administrators, interviewed 27 technology leaders. Through these interviews some trends emerged. We found what arguments and pleas for funding worked and here are the top 10 arguments. And more importantly, “Who do I ask…and how?”

Pick the angles that will work best for your stakeholder, and we’ve outlined the most effective persuasive points that were shared during our research.  Use these as a starter to craft your own persuasive presentation that will help secure funding for technology.

Start with Your Audience

In order to secure funding for technology, it is important to provide a compelling angle that explains why technology is critical to education.  This angle will change depending on who is sitting in the audience. So start with the listener, and ask yourself, “What do they care about?”

  • Politicians – It’s all about “jobs, jobs, jobs!”  Technology increases student readiness for the workforce, enhances the local economy, and, in turn, increases the future tax base of the community.
  • Businesses – They care about workforce development.  You are educating their future employees, so talk about preparation and 21st century skills development.Sustainability2
  • Parents – College readiness and student engagement are very important.  The #1 reported benefit of technology programs is raising student engagement.  Engaged kids will stay in school.
  • Community Members –The health of the school and future economic well-being of the community is paramount.  A technology program will raise the perceived value of the local school system, which in turn raises local property values.  Economically, the Internet allows students to work from anywhere, so, particularly in rural areas, technology proficiency empowers students to stay in the local region and even start their own businesses after graduation.  This leads to a larger tax base, higher paying jobs, and can also stave off declining population issues in rural areas.
  • School Board Members – They are concerned with the quality of education, raising student engagement, and how the school interfaces with the local community.
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Posted on November 18, 2013, in technology and tagged , , , . Bookmark the permalink. Leave a comment.

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